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The lowdown comes from this article on Poynter Online by
Mallary Jean Tenore :

Mark Coatney, also known as "
Newsweek Tumblr guy," announced Monday that he had accepted a job as Tumblr's "media evangelist." The position, he said, will allow him to teach other journalists the lessons he's learned in creating and running Newsweek's Tumblr.

"Basically my job is to introduce Tumblr ...

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