Showing category "book & author promotion" (Show all posts)

Book Marketing Tips to Bond with Readers

Posted by John R. on Monday, July 19, 2010, In : book & author promotion 
Some excellent book marketing advice today...Marketing that entices prospective buyers by forming an author-reader bond is highly effective marketing and the kind you want to employ...Now, how do you do that?

Phyllis Zimbler Miller has written on this subject for Wordpreneur and included some good links:

In order for readers to spend their money on a novel, they must have the desire to spend time (plus their money) in the world that you the author have created.

To encourage readers to want t...

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Make Your Own Book Trailer Videos!

Posted by John R. on Saturday, July 3, 2010, In : book & author promotion 
I have been meaning to search (and putting it off) for a "how to" instruction on creating my own videos for YouTube and other video networking sites...mainly for marketing written products and books...And then, out of the blue, I get an excellent "how to" from Joanna Penn from The Creative Penn!

You see, I thought there might be software available for making videos or slide shows without having to have your own camera,etc, but I wasn't sure! Joanna explains where to go on the internet to acce...

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Book Marketing Lies

Posted by John R. on Sunday, June 27, 2010, In : book & author promotion 

Are all the book marketing gurus REALLY giving you straight talk? Or are they bull-shitting you to make a buck? 

In my opinion, most are bull-shitting simply because they don't understand the new dynamics of the fast-changing publishing world and the new publishing devices and technology that have created new business models and ways of doing publishing business...Including where and how to market.  

Christopher Kokoski
 wrote this for Wordpreneur:

If you’re like me, you have a book and the pas...

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Author Promotion-Using Creative PR to Become an Expert Celebrity

Posted by John R. on Friday, May 7, 2010, In : book & author promotion 
I have read, more than once, that being considered somewhat of an expert in your field is the strongest point in selling your book to a publisher...pure gold! Especially in nonfiction. However, if you write a fictional novel where you draw heavily upon your experience and expertise (say an insider business novel about the processes and procedures used by high-powered individuals), your expertise can be the selling point that puts you across the publishing finish line!

Marsha Friedman of EMSI P...

Continue reading ... - A Good Writers Tool

Posted by John R. on Wednesday, May 5, 2010, In : book & author promotion 
How about a site directory of author events (yours included!)...that  you can join for free and contains such useful marketing info as authors bio, bibliography, public appearences, etc, etc?

Well, Joe Nassise, successfull urban fantasy writer of such novels as The Heretic and A Tear In The Sky, stumbled across one and tells us about it on the GENREALITY Blog to which he contrubutes : 

Joe Nassise 

I’m always on the lookout for new tools that can help bring my work to the right audience and...

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About Me

John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at


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