SachManya, a maker of mobile publishing tools, is launching a mobile app platform called Yapperthat will allow media publishers to create mobile apps in 30 minutes without writing any code.

Pretty neat stuff and a little bewildering to my simple mind! 

Julie Klein of VentureBeatreports more details:

SachManya is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.

SachManya, a maker of mobile publishing tools, helps media companies create applications without writing any code. The startup is launching version 2.0 of its mobile app platform, called Yapper, today at DEMO.

Using Yapper, short for Your App Maker, publishers of books, magazines, and newspapers can build a mobile app in just 30 minutes with a visual tool that shows what the app will look like as it’s created. The first version of Yapper focused primarily on republishing RSS feeds as iPhone apps, but Yapper 2.0 allows publishers to build apps for iPhone, iPad, Android devices, and BlackBerrys.

With Yapper 2.0, users can also integrate new app features such as in-app purchases of digital content, push notifications, and user-generated content. Such content is produced through 360News, SachManya’s first product, a citizen journalism platform that allows users to post their own stories and photos online.

Read more