How would you like a resource to pull videos from that are related to your site content AND that will draw bigger advertisers with more money for you?...

At least that is what I think the following press release is saying...I am NOT an expert. But, the following press release seems to be saying something important for helping smaller publishers monetize while increasing sales for advertisers!

Initiative will allow publishers to provide contextually relevant video to site specific advertisers

NEW YORK, July 7 /PRNewswire/ ---, a leading platform for publishers, brands, and e-commerce companies looking to add Curated Video Content (CVC) to their web-publishing offering, today announced the development ELASTIC INVENTORY, a service that provides a revenue bridge between publishers and video sites. Metacafe, the first online destination solely dedicated to showcasing the best entertainment-related videos, has signed on as one of the Publisher Controlled Pre-Roll project's first partners.

The rollout to's enterprise customer base is expected later this month.

Pre-roll and overlay inventory has far outstripped supply, yet publishers often embed video without advertisements.

The Publisher Controlled Pre-Roll program will ensure the largest possible library of web video is available to publishers that want to integrate more monetizable video into their editorial content.

Top video sites such as Metacafe will benefit from the increased monetization opportunities of premium publisher relationships.

Under the new program, customers will be able to search, aggregate, tag, and target collections of content, and then assign Dart DoubleClick, OAS or other ad tags that will target a campaign to the collection. Video can be sourced from multiple feeds including client-produced, customer-submitted, web-aggregated and curated video.

"While embedding has become a significant driver of growth in video views, the video portals that provide the bulk of video content haven't seen an accompanying growth in revenue," said CEO Steven Rosenbaum. "Now we'll be able to provide scalable access to millions of videos with a contextual seal of approval at the publisher level, creating brand-safe inventory for advertisers and premium prices for content providers."

"This is a big win for publishers who are seeking high quality entertainment-related video to complement their editorial content and deliver greater value to advertisers," said Erick Hachenburg, CEO of Metacafe. "It's also a major benefit for advertisers who want more access to premium video in contextually relevant editorial environment."

About platform currently provides video discovery, upload, and encoding to more than 70,000 publishers, e-commerce sites, and communities. Users can immediately deploy a Media 2.0 strategy, enabling them to leverage their best assets and combine them with curated and uploaded content. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix.

About Metacafe(R) - Entertainment That Connects

Metacafe(R) is the first entertainment destination solely dedicated to showcasing the best videos from the world of movies, video games, sports, music and TV. Metacafe is the trusted source that keeps millions of viewers plugged into their entertainment passions every day, and connects marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the web. As the only site to deliver a complete entertainment experience via online video, Metacafe attracts nearly 14 million unique monthly U.S. viewers.


Filip Szymanski, Community Manager, 212-787-5273 x 110,