I have been meaning to search (and putting it off) for a "how to" instruction on creating my own videos for YouTube and other video networking sites...mainly for marketing written products and books...And then, out of the blue, I get an excellent "how to" from Joanna Penn from The Creative Penn!

You see, I thought there might be software available for making videos or slide shows without having to have your own camera,etc, but I wasn't sure! Joanna explains where to go on the internet to access the software to get your masterpiece video done...and a lot of it is free...

From the sharp mind of Joanna Penn:

Book trailers are videos posted online and distributed via video networking sites like YouTube. These can be big budget blockbuster movie clips, or budget MovieMaker slides to music. You can make it an advert or a social media fun clip that people want to watch. It can be a human interest story made more like a documentary. It can be a cartoon. Essentially, it is anything you want it to be. Anything that catches people’s attention. You can get a professional to make you one or you can make your own for little or no money.

I made the video above with Windows Movie Maker (which is on on most PCs). It took me several hours but was essentially free, and you don’t have to be too techy to make one too. Instructions after the movie!

  1. Research other book trailers that are similar to what you would like to do. Just search for book trailers on YouTube. decide what you like and don’t like (and what is within your capacity and budget)
  2. Write a brief script for the trailer so you can get it straight in your head and understand what images and text you will need ( I just did this on Microsoft Word)
  3. Find and download images to match your words. You can use your own or get free ones online by googling “royalty free photo”. I use iStockPhoto which I find easy to use with a variety of pictures and I did pay a small amount for some photos. You can also use movie clips (which I am still learning about!)
  4. Import the pictures into Windows MovieMaker (File -> Import Media)
  5. Order the pictures. Drag them into the movie bar at the bottom of the screen in the order you want. Right click and Cut to remove again. Basic drag and drop functionality. Remember to save regularly!
  6. Add script by clicking on the picture in the movie bar and then clicking Edit -> Titles and Credits. You can add text in various styles, colours and transition effects here. You can add text before, on top of or after your picures.
  7. Edit. Once you have got the basic pictures and text setup, see how long your movie is. Most book trailers are no longer than 1 minute 30 seconds. Edit as necessary by clicking and dragging the size of the boxes to shorten the time frame they show on the screen.
  8. Find music to match the length of your movie (or cut to fit). I used SoundSnap.com but you can google “royalty free music” to find other sites. I searched on audio length within classical music and listened to a few before choosing.
  9. Check you are happy with everything and then Publish your movie to your computer.
  10. Find tags. Now you have a file you can publish it to the internet movie sites to get some viewers. You need to know what tags you want to add to your video when you upload it, so I suggest you also research what people are searching on in your genre. I use Google Keyword Search which has a number of tools and recommended related words.
  11. Upload your video to appropriate sites. I have loaded mine to YouTube and Google Video so far. It takes some time per site, unless you use a video submission site like XXXX or TrafficGeyser which is expensive and really only for companies with lots of video. You can submit manually to sites like Revver, MySpaceTV, Metacafe, Yahoo Video, Book Trailers, AuthorsDen. No doubt there are many more! Remember to also use the embed links to post to your own website, blog and social networking sites.