How 'Tumblr' Fits into News Organizations' Publishing Options

July 15, 2010
A good community blogging platform site that is full of media and publishing companies! A great place for "us" types...

The lowdown comes from this article on Poynter Online by
Mallary Jean Tenore :

Mark Coatney, also known as "
Newsweek Tumblr guy," announced Monday that he had accepted a job as Tumblr's "media evangelist." The position, he said, will allow him to teach other journalists the lessons he's learned in creating and running Newsweek's Tumblr.

"Basically my job is to introduce Tumblr to big media places," Coatney said in an interview, "and help them best use the service as a way to create and connect to their own communities."

Mark Coatney
Mark Coatney
Several media outlets, including The New York Times, The Huffington Postand The Atlantic, created Tumblr accounts during the same week in June, prompting some to wonder what was going on. In a phone interview, Tumblr President John Maloney said this was a coincidence that reinforced the company's decision to hire someone who could help news organizations learn how to use the blogging platform to their advantage.

"There are publishing companies from all over the world on Tumblr," Maloney said. "We are actively talking to or working with dozens of them, and while we've done a good job helping with our current team, we needed someone who brings unique experience and understanding of traditional media and how it intersects with Tumblr and our community."

Time-strapped journalists might ask why they should bother signing up for yet another blogging platform. The better question, though, is this: How does Tumblr fit into the range of publishing options for news organizations?

Stripped-down, social-minded platform

I see Tumblr as fitting somewhere between Twitter and a full-featured blogging platform like WordPress. Tumblr gives new users the option of searching their e-mail contacts to see if their friends also have Tumblrs, so they have a ready-made community.

Similar to Twitter, you can "follow" other Tumblr blogs and others can follow yours. Tumblr lends itself to deeper conversations, though, because you aren't limited to 140 characters. Like most blogging platforms, you can tag and post text, images, audio and videos.

Read more
http://www.poynter.org/column.asp?id=101&aid=186302
 

Over 100 Million Reading Newspapers On The Web

July 14, 2010
A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent. 

This Research Brief from
MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):

According to a new ComScore release, more than 123 million Americans ...

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Rejection? Rejection! How Dare They!

July 12, 2010
Nobody likes rejection...in ANY form. But, as writers, rejection is just part of the business. You just have to develop a thick skin and an attitude of "I write for my own enjoyment and from my own exclusive imagination and I realize everybody won't like the same thing...So, I'm just not going to worry about it."

Spectacularly, rejection the first time (or 2nd, 3rd, 4th, etc.) has been overcome by persistence and resulted in later acceptance and fame and fortune! History is riddled with many ...

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"I Have an Idea for a Story!...Now What?"

July 12, 2010

Hi all!...Some advice today about nurturing your creative ideas and getting them on paper.

First of all, have you ever had an idea (and it was a lulu) but you did not write it down and then later forgot what the hell it was? I have (probably because my mind is slipping into LaLa Land) and I have wrestled with trying to remember that exact idea later but always came up with something inferior. Then, after giving myself a headache, I finally give up and move on...Believe me, when the Muse hit...


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Punctuating Dialogue

July 10, 2010
A little writing lesson today on writing dialogue...Extremely important in breathing life and personality into your characters and giving them a three-dimensional presence.

How do you bring your dialogue to life? And give it rhythm and flow so readers can easily understand and follow the inflections and emotions of the characters?

By punctuating the dialogue correctly!

Here is expert advice by editor,
Marg Gilks, who publishes Scripta Word Services:

Think about it: there's a pretty boggling arr...


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Self-publishing is Coming-of-Age!

July 8, 2010
Gone are the days when self-publishing (SP) was on the "B" list...It has arrived and is getting invites from "A" list groups.

And what was the popularizer or legitimizer? Who gussied up SP?

Technology!

With a large helping hand from bad management and greed in the old traditional publishing model!

This from the
New Hampshire Public Radio  (Word of Mouth) by Virginia Prescott

Self Publishing Débutante

There’s a new way to make it in the cut-throat world of book publishing. We recently spoke t...

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Magnify.net to Offer Curated Video Content (CVC)

July 7, 2010

How would you like a resource to pull videos from that are related to your site content AND that will draw bigger advertisers with more money for you?...

At least that is what I think the following press release is saying...I am NOT an expert. But, the following press release seems to be saying something important for helping smaller publishers monetize while increasing sales for advertisers!

Initiative will allow publishers to provide contextually relevant video to site specific advertise...


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Creative Writing in Newspapers?

July 6, 2010

Who says you can't make news features more colorful? I always enjoy a newspaper story that presents the facts...but with the three-dimensional ambiance of all the characters and locations involved. I hope I'm saying that right to make my point.

At any rate,
Susan Beam, a journalist for the Columbia Ledger weekly newspaper, says it better than I in this article she contributed to Suite101.com:

When a person thinks of newspaper article, without fail, it is understood that they contain the five W'...


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Monetizing Real-time Online Content

July 6, 2010
The best model, I think, for monetizing online content (especially newspapers in view of the decline in ad revenues) is one the cell phone companies have been using for years: give subscribers a Kindle or iPad free with a two year subscription! Right?

Janet Guyon  , Managing Editor at Bloomberg Businessweek, addresses this very topic in an excellent article for Businessweek:

Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news busines...

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Empowering writers

July 4, 2010

Since the Grub Street Writing Center started in 1997 in Boston, Massachusetts...It has established an extraordinary pedigree! Famous authors on it's staff and 22 students with published books and more coming...

A must read for aspiring and established writers alike:

Jan Gardner reporting for the Boston Globe

In the world of publishing, the Grub Street writing center is the little engine that could. Since its inception in 1997, 53 instructors, including New York Times bestselling author Jen...


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About Me


John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at http://alturl.com/4z88.

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