Make Your Own Book Trailer Videos!

July 3, 2010
I have been meaning to search (and putting it off) for a "how to" instruction on creating my own videos for YouTube and other video networking sites...mainly for marketing written products and books...And then, out of the blue, I get an excellent "how to" from Joanna Penn from The Creative Penn!

You see, I thought there might be software available for making videos or slide shows without having to have your own camera,etc, but I wasn't sure! Joanna explains where to go on the internet to access the software to get your masterpiece video done...and a lot of it is free...

From the sharp mind of Joanna Penn:
 

Book trailers are videos posted online and distributed via video networking sites like YouTube. These can be big budget blockbuster movie clips, or budget MovieMaker slides to music. You can make it an advert or a social media fun clip that people want to watch. It can be a human interest story made more like a documentary. It can be a cartoon. Essentially, it is anything you want it to be. Anything that catches people’s attention. You can get a professional to make you one or you can make your own for little or no money.

I made the video above with Windows Movie Maker (which is on on most PCs). It took me several hours but was essentially free, and you don’t have to be too techy to make one too. Instructions after the movie!

     
  1. Research other book trailers that are similar to what you would like to do. Just search for book trailers on YouTube. decide what you like and don’t like (and what is within your capacity and budget)
  2. Write a brief script for the trailer so you can get it straight in your head and understand what images and text you will need ( I just did this on Microsoft Word)
  3. Find and download images to match your words. You can use your own or get free ones online by googling “royalty free photo”. I use iStockPhoto which I find easy to use with a variety of pictures and I did pay a small amount for some photos. You can also use movie clips (which I am still learning about!)
  4. Import the pictures into Windows MovieMaker (File -> Import Media)
  5. Order the pictures. Drag them into the movie bar at the bottom of the screen in the order you want. Right click and Cut to remove again. Basic drag and drop functionality. Remember to save regularly!
  6. Add script by clicking on the picture in the movie bar and then clicking Edit -> Titles and Credits. You can add text in various styles, colours and transition effects here. You can add text before, on top of or after your picures.
  7. Edit. Once you have got the basic pictures and text setup, see how long your movie is. Most book trailers are no longer than 1 minute 30 seconds. Edit as necessary by clicking and dragging the size of the boxes to shorten the time frame they show on the screen.
  8. Find music to match the length of your movie (or cut to fit). I used SoundSnap.com but you can google “royalty free music” to find other sites. I searched on audio length within classical music and listened to a few before choosing.
  9. Check you are happy with everything and then Publish your movie to your computer.
  10. Find tags. Now you have a file you can publish it to the internet movie sites to get some viewers. You need to know what tags you want to add to your video when you upload it, so I suggest you also research what people are searching on in your genre. I use Google Keyword Search which has a number of tools and recommended related words.
  11. Upload your video to appropriate sites. I have loaded mine to YouTube and Google Video so far. It takes some time per site, unless you use a video submission site like XXXX or TrafficGeyser which is expensive and really only for companies with lots of video. You can submit manually to sites like Revver, MySpaceTV, Metacafe, Yahoo Video, Book Trailers, AuthorsDen. No doubt there are many more! Remember to also use the embed links to post to your own website, blog and social networking sites.
 

Smashwords Forms E-book Partnership with Wattpad

July 2, 2010
Smashwords has partnered with Wattpad to grow and supplement both their services and sites...BUT, will this be a good partnership? Many say Wattpad has very low standards and the quality of the participants' writing is actually pretty terrible...

Here's hoping Smashwords will increase Wattpad's quality and not vice-versa!   

This report by Calvin Reid of Publishers Weekly:

Wattpad, an online writing community, social network and mobile phone e-book developer, is partnering with e-book publisher ...

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Does iPhone4 Suck or Not?

July 1, 2010
Why in the hell would you design an antenna in a metal strip around the edge of a mobile device where you know it has to be held  to use...AND by covering the antenna with your hand it would cut down or eliminate your reception?

Well that's what Apple did...You would think in pre-testing that this flaw would be readily apparent. But what's worse for Apple is the high probability that they are refusing to make the design flaw right by their customers!

Are lawsuits coming? A strong possibility. ...

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Delving into Self-publishing

June 30, 2010

Today's post is introducing a blog and website that gives insight from authors who have actually self-published...There are nuggets to be mined from this resource for those who are thinking about self-publishing or want to learn more about self-publishing and marketing books online.

This press release from prlog.org:


FOR IMMEDIATE RELEASE

PRLog (Press Release) – Jun 29, 2010 – Dearborn, MI – June 29, 2010 – Today, jexbo.com, the site that helps self-published authors sell books on...


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Book Marketing Lies

June 27, 2010

Are all the book marketing gurus REALLY giving you straight talk? Or are they bull-shitting you to make a buck? 

In my opinion, most are bull-shitting simply because they don't understand the new dynamics of the fast-changing publishing world and the new publishing devices and technology that have created new business models and ways of doing publishing business...Including where and how to market.  


Christopher Kokoski
 wrote this for Wordpreneur:

If you’re like me, you have a book and the pas...


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Self-publish Books? Why Not Magazines?

June 24, 2010

Nice little tid-bit of interesting publishing-simplified news. This from Christopher Nulla technology writer for Yahoo! News:

Not everyone has it in them to write the
great American novel. Some of you may have more skimmable ambitions — to create your own magazine.

I love magazines, but I know firsthand how difficult they can be for amateurs to create. The printing and distribution process is the real killer: Commercial printers cost a small fortune to use, and getting magazines into the ...


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How To Handle Reviews (Toss Um!)

June 23, 2010
Reviews are a mixed bag! Do you need them? Maybe, maybe not. BUT, one bad review can throw your whole mental state into a tizzy and cancel out any good ones if you let it!...That's assuming you got some good reviews...Either way, in the long run they really don't mean much...Sales do...and good sales mean the buying public liked your book well enough! 

Carrie Vaughn, author of the Kitty werewolf series, offers this about reviews in a post on the GENREALTY blog:


I’ve got two books coming ou...


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Writing Better Dialogue

June 22, 2010
You absolutely MUST have dialogue in your stories, both fiction AND nonfiction...It blasts your story from one dimensional to three dimensional instantly! And talk about character development! Dialogue builds character faster and deeper than any other writing element...such as narrative, action or setting.

Here is an informative post by
Brad Vertrees on five things he's learned to write better dialogue:

5 Lessons I've Learned About Writing Dialog In Fiction


This post, from Brad Vertrees, ...


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What Do You Mean My Manuscript Was Rejected!?

June 20, 2010

Since rejections are all vanilla, generic and boilerplate yakety yak, it is nice when professionals write about rejection details. I am proud to present the following post with it's informative links:

This post, from
Laurie Pawlik-Kienlen, originally appeared on her Quips and Tips For Successful Writersblog on 10/24/08. Even if you intend to self-publish, this list of traps to avoid will still have some applicable wisdom for your work-in-progress.

These 17 reasons book manuscripts are rejecte...


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You Want Tense? Try Writing It!

June 18, 2010
Should I write my story in present or past tense ? A question often asked. (We won't talk about future tense in this discussion.)

Why not write your story in both tenses, if that's what it takes! As long as it's done without confusing the reader. I like to think that authors can zip between tenses freely if they want to establish different times and eras to connect actions, make a point, show growth or connect resulting outcomes.

Example: A writer of his memoir narrating as an adult about actio...

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About Me


John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at http://alturl.com/4z88.

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