David Sokol, an Omaha native, has self-published a business management book (his first book) through online bookstore Bookworm. It has been it's bestseller over the last two years with 8000 copies sold to people from all over the world.

Of course, it doesn't hurt that Sokol is a top manager in a Berkshire Hathaway major subsidiary company AND that  Sokol is rumored to become Berkshire Hathaway’s next chairman and CEO, succeeding Warren Buffett, 80.

Anyway, the purpose of this post is essentially twofold...to introduce you to both a great book on business written in down-to-earth language, as well as Bookworm, another top online book publisher with their own bookstore.

Claire Kirch of Publishers Weekly reported these details:

Self-Published Title Bookworm's Top Seller

A self-published business management book written by an Omaha native and longtime Bookworm customer that’s offered exclusively through that bookstore since 2008 has been its topselling book for more than two years. Approximately 8,000 copies of Pleased But Not Satisfied by David Sokol have been sold to date – many of them to customers from all over the world through the store’s Web site.

In comparison, the Bookworm’s second bestselling title is The Help by Kathryn Stockett, which has sold approximately 800 copies since its February 2009 publication. “It’s because of who the author is that the book is a bestseller,” insisted Beth Black, co-owner of the Bookworm. Sokol is the chairman of MidAmerican Energy Holdings, one of mega-corporation Berkshire Hathaway’s most important subsidiaries. If – even though Pleased But Not Satisfied is his only published work – Sokol’s name sounds familiar to some book people, it might be because speculation has been building that Sokol may become Berkshire Hathaway’s next chairman and CEO, succeeding Warren Buffett, 80, the world’s third wealthiest man as of 2010.

In Pleased But Not Satisfied, Sokol explains his philosophy of adhering to the core basics of business management in order to create long-term value in any enterprise. The book’s preface is written by Walter Scott, Jr., former CEO of Peter Kiewit Sons’ Inc, and the foreword by Buffett.

The 129-page book retails for $19.95, with the profits going to Sokol’s MidAmerican Energy Foundation, established in 1999 after Sokol’s teenage son died of cancer. The charitable foundation supports educational, arts, and cultural organizations in the communities where MidAmerican Energy maintains operations. The Bookworm buys copies at a short 30% discount, store manager Diana Abbott explained, so that the foundation can make “significantly more” of a profit than they would if the store asked for the standard 40%-45% discount. “It’s karma,” Abbott explained, “It’s a not-for-profit book, and we’re being offered it exclusively. We’d rather the foundation get more money."

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