Sir Richard Branson, the British industrialist and founder of Virgin Group Ltd. (a brand of over 360 companies), is going to launch a digital only magazine titled Maverick this October...ushering in Virgin's foray into the publishing world.

Scott Merrill (no decent links about him personally) of
CrunchGearwrites this about Virgin and their e-magazine Maverick: 

Virgin is looking to expand into the publishing market with a new magazine called “Maverick” that targets the upscale international...

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