The best model, I think, for monetizing online content (especially newspapers in view of the decline in ad revenues) is one the cell phone companies have been using for years: give subscribers a Kindle or iPad free with a two year subscription! Right?

Janet Guyon  , Managing Editor at Bloomberg Businessweek, addresses this very topic in an excellent article for Businessweek:

Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news busines...

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