With the advent of mobile devices such as the iPad and iPhone, newspapers and magazines see a hitherto nonexistent opportunity for generating paid subscription digital versions as the new mobiles (and they WILL be proliferating like rabbits!) will be hungry for great, meaningful and pertinent content.

The publishing crossroads is a balancing act between the younger generation, used to digital media and expecting instant info, and the older generation, still loyal to print...and how to make bot...

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