Showing Tag: "marketing" (Show all posts)

Publishing's New Breed - Ten Under 30 Years Old

Posted by John R. on Thursday, November 4, 2010, In : digital publishing 
In today's media world, we have all become publishers as well as writers. This is a good thing in moving to the next, inevitable level...a level where we do more of our own thing and maintain more control of our artistic product.

However, many still aspire to and work within the corporate, publishing business. FOLIO magazine has done an excellent piece on ten of the new, young and upcoming publishing media stars (there are many others).

I'm posting this piece because it gives a neat insight in...

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Why Print Will Make a Comeback in 2011

Posted by John R. on Sunday, September 26, 2010, In : print 
Don't sell print short!...It seems more and more people (including execs and other professionals) may be getting fed up with being constantly plugged-in and are actually "unplugging" to get away from constant contact...AND they are turning back to the printed word.

What does this mean for content managers and marketers? Read this piece by
Joe Pulizzi from FOLIO magazine to find possibilities:

Print can still play an important role in your overall content marketing mix.

Okay...there, I said it....

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Book Marketing Tips to Bond with Readers

Posted by John R. on Monday, July 19, 2010, In : book & author promotion 
Some excellent book marketing advice today...Marketing that entices prospective buyers by forming an author-reader bond is highly effective marketing and the kind you want to employ...Now, how do you do that?

Phyllis Zimbler Miller has written on this subject for Wordpreneur and included some good links:

In order for readers to spend their money on a novel, they must have the desire to spend time (plus their money) in the world that you the author have created.

To encourage readers to want t...

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Make Your Own Book Trailer Videos!

Posted by John R. on Saturday, July 3, 2010, In : book & author promotion 
I have been meaning to search (and putting it off) for a "how to" instruction on creating my own videos for YouTube and other video networking sites...mainly for marketing written products and books...And then, out of the blue, I get an excellent "how to" from Joanna Penn from The Creative Penn!

You see, I thought there might be software available for making videos or slide shows without having to have your own camera,etc, but I wasn't sure! Joanna explains where to go on the internet to acce...

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Delving into Self-publishing

Posted by John R. on Wednesday, June 30, 2010, In : self-publishing 

Today's post is introducing a blog and website that gives insight from authors who have actually self-published...There are nuggets to be mined from this resource for those who are thinking about self-publishing or want to learn more about self-publishing and marketing books online.

This press release from


PRLog (Press Release) – Jun 29, 2010 – Dearborn, MI – June 29, 2010 – Today,, the site that helps self-published authors sell books on...

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Book Marketing Lies

Posted by John R. on Sunday, June 27, 2010, In : book & author promotion 

Are all the book marketing gurus REALLY giving you straight talk? Or are they bull-shitting you to make a buck? 

In my opinion, most are bull-shitting simply because they don't understand the new dynamics of the fast-changing publishing world and the new publishing devices and technology that have created new business models and ways of doing publishing business...Including where and how to market.  

Christopher Kokoski
 wrote this for Wordpreneur:

If you’re like me, you have a book and the pas...

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How To Write a Press Release That Makes News

Posted by John R. on Saturday, June 12, 2010, In : writing 
Tips for writing press releases today. Whether you are traditional publishing or self-publishing, knowing how to write a good press release for your book is essential for getting more news outlets interested in covering you and your book.
Here are ten tips offered by Susan Valeri, a book and small business publicist, in an article she wrote for Wordpreneur:

Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:

1. If...

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How To Be a Successful Author

Posted by John R. on Tuesday, June 1, 2010, In : writing 

How can I be a successful writer? A question asked by ALL newbies...Well, one way is to follow lessons learned from more experienced writers who are willing to share...Such is Bob Baker (pictured) who is a full-time author and independent publisher who wrote this excellent advice for Wordpreneur:

Are you a curious person? I am. Especially when it comes to people who have taken action to achieve worthy and creative goals. Whenever I meet a successful author, musician, artist, actor or whatever,...

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Will Your Book Sell ?

Posted by John R. on Sunday, May 30, 2010, In : writing 

More advice for writers!...How can you tell if your book idea will sell...AND how can you find out before you invest time and money?

Judy Cullins, a twenty year veteran book and marketing coach, presents some ways to answer these questions in an article for Wordpreneur:

Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.

1. Test your book’s significance.

•fun, humor
•easy to read
•teach ...

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When Writing Alone Just Isn't Enough

Posted by John R. on Saturday, May 29, 2010, In : writing 

Some more advice today for writers...Today it's about a writers strategic planning for choosing a book subject that will have the best chance for selling and marketing success.  

Caterina Christakos (pictured below), author of How to Write a Children's Book in 30 Days or Less and others, gives us some sage advice 
on pre-planning for our subject matter in an article for Wordpreneur:

Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons...

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Write That eBook Inside You!

Posted by John R. on Friday, May 14, 2010, In : digital publishing 
There are different things to consider when writing an eBook versus a traditional book. That makes perfect sense...but it takes a good writing and internet marketing coach to REALLY nail it down; and Judy Cullins  (pictured below) is exactly that and does just that in an article for Wordpreneur:

Did you know that you already have an ebook inside you?

And you can earn thousands of dollars each month?

Even if you are a non-techie like me, you can write your ebook at the same time you write y...

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Posted by John R. on Wednesday, May 5, 2010, In : book & author promotion 
How about a site directory of author events (yours included!)...that  you can join for free and contains such useful marketing info as authors bio, bibliography, public appearences, etc, etc?

Well, Joe Nassise, successfull urban fantasy writer of such novels as The Heretic and A Tear In The Sky, stumbled across one and tells us about it on the GENREALITY Blog to which he contrubutes : 

Joe Nassise 

I’m always on the lookout for new tools that can help bring my work to the right audience and...

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Where to Find Advertisers for Your eBook

Posted by John R. on Monday, April 19, 2010, In : digital publishing 

Have you ever thought about making money on your eBook by running ads inside the eBook pages? A thought, anyway... AND a possible income stream...I'm not sure how I feel about this yet, but I will throw this concept out there with the following article from Wordpreneur by Eldon Sarte

We all know we can sell our ebooks. And give them away for free. And give them away for free plus get revenue for running paid advertisements within them, just like magazines — and many ezines — do. So why d...

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About Me

John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at


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