A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent. 

This Research Brief from
MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):

According to a new ComScore release, more than 123 million Americans ...

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