Showing Tag: "online advertising" (Show all posts)

Over 100 Million Reading Newspapers On The Web

Posted by John R. on Wednesday, July 14, 2010, In : digital publishing 
A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent. 

This Research Brief from
MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):

According to a new ComScore release, more than 123 million Americans ...

Continue reading ... to Offer Curated Video Content (CVC)

Posted by John R. on Wednesday, July 7, 2010, In : digital publishing 

How would you like a resource to pull videos from that are related to your site content AND that will draw bigger advertisers with more money for you?...

At least that is what I think the following press release is saying...I am NOT an expert. But, the following press release seems to be saying something important for helping smaller publishers monetize while increasing sales for advertisers!

Initiative will allow publishers to provide contextually relevant video to site specific advertise...

Continue reading ...

About Me

John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at


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