Showing Tag: "online newspapers" (Show all posts)

Over 100 Million Reading Newspapers On The Web

Posted by John R. on Wednesday, July 14, 2010, In : digital publishing 
A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent. 

This Research Brief from
MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):

According to a new ComScore release, more than 123 million Americans ...

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Monetizing Real-time Online Content

Posted by John R. on Tuesday, July 6, 2010, In : digital publishing 
The best model, I think, for monetizing online content (especially newspapers in view of the decline in ad revenues) is one the cell phone companies have been using for years: give subscribers a Kindle or iPad free with a two year subscription! Right?

Janet Guyon  , Managing Editor at Bloomberg Businessweek, addresses this very topic in an excellent article for Businessweek:

Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news busines...

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About Me


John R. Austin Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at http://alturl.com/4z88.

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