Posted by John R. on Monday, September 6, 2010,
In :
publishing
Publishing is flourishing in India because new publishers there have recognized the NewGen reader (impatient and with short attention spans). The NewGen reader wants short, racy, relatable and fast reads.
This interesting report comes from Meenakshi Kumar (no good link given for this writer) writing for the The Times of India:
Till a decade ago, Indian publishingwas a low-key affair. It had few players and scant success stories. Today, it's buzzing. As publishers mushroom, big money is backin... Continue reading ...