The AAP (Association of American Publishers) has released the latest book sales figures.

The eBook sales have increased 150 to 190 percent! But, the print books did OK too...with some mostly small decreases in a few areas but increases in other areas. Not bad, in my opinion, considering the bad economy.

More details and figures are in this release from

New York, NY, September 22, 2010— Publishers’ book sales tracked by the Association of American Publishers (AAP) for the month of July decreased by 1.3 percent on the prior year to $1.5 billion and were up by 8.1 percent for the year to date.

The children’s book category showed decreases over July of last year, with Hardcover Children’s/YA sales down 19.1 percent for the month with sales of $45.1 million in July, and year-to-date sales are down by 16.0 percent. Children’s/YA Paperback sales decreased 1.7 percent in July with sales totaling $50.0 million; sales fell 5.9 percent for the year to date.

The Adult Hardcover category was down 15.2 percent in July with sales of $74.1 million, although sales for the year-to-date are up by 10.2 percent. Adult Paperback sales decreased 10.1 percent for the month ($111.1 million) but increased by 8.6 percent for the year. Adult Mass Market sales decreased 11.0 percent for July with sales totaling $60.6 million; sales were down by 13.1 percent year to date.

E-book sales continue to grow, with a 150.2 percent increase over July 2009 ($40.8 million); year-to-date E-book sales are up 191.0 percent. Downloaded Audio Books also saw an increase of 38.4 percent over last year, with sales of $6.6 million this July; and the category was also up 35.3 percent year-to-date. Physical Audio Book sales decreased 35.6 percent in July with sales totaling $8.7 million; sales for the year to date are down 0.6 percent. 

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