Don't sell print short!...It seems more and more people (including execs and other professionals) may be getting fed up with being constantly plugged-in and are actually "unplugging" to get away from constant contact...AND they are turning back to the printed word.

What does this mean for content managers and marketers? Read this piece by

Okay...there, I said it....

Some excellent book marketing advice today...Marketing that entices prospective buyers by forming an author-reader bond is highly effective marketing and the kind you want to employ...Now, how do you do that?

To encourage readers to want t...

Today's post is introducing a blog and website that gives insight from authors who have actually self-published...There are nuggets to be mined from this resource for those who are thinking about self-publishing or want to learn more about self-publishing and marketing books online.

This press release from prlog.org:

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Jun 29, 2010 – Dearborn, MI – June 29, 2010 – Today, jexbo.com, the site that helps self-published authors sell books on...

Are all the book marketing gurus REALLY giving you straight talk? Or are they bull-shitting you to make a buck? 

In my opinion, most are bull-shitting simply because they don't understand the new dynamics of the fast-changing publishing world and the new publishing devices and technology that have created new business models and ways of doing publishing business...Including where and how to market.  

Christopher Kokoski wrote this for Wordpreneur:

If you’re like me, you have a book and the pas...

Tips for writing press releases today. Whether you are traditional publishing or self-publishing, knowing how to write a good press release for your book is essential for getting more news outlets interested in covering you and your book.

Here are ten tips offered by Susan Valeri, a book and small business publicist, in an article she wrote for Wordpreneur:

Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:

1. If...

How can I be a successful writer? A question asked by ALL newbies...Well, one way is to follow lessons learned from more experienced writers who are willing to share...Such is Bob Baker (pictured) who is a full-time author and independent publisher who wrote this excellent advice for Wordpreneur:

Are you a curious person? I am. Especially when it comes to people who have taken action to achieve worthy and creative goals. Whenever I meet a successful author, musician, artist, actor or whatever,...

More advice for writers!...How can you tell if your book idea will sell...AND how can you find out before you invest time and money?

Judy Cullins, a twenty year veteran book and marketing coach, presents some ways to answer these questions in an article for Wordpreneur:

Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.

1. Test your book’s significance.

•fun, humor
•easy to read
•teach ...

Some more advice today for writers...Today it's about a writers strategic planning for choosing a book subject that will have the best chance for selling and marketing success.  

Caterina Christakos (pictured below), author of How to Write a Children's Book in 30 Days or Less and others, gives us some sage advice 
on pre-planning for our subject matter in an article for Wordpreneur:

Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons...

 (pictured below) is exactly that and does just that in an article for Wordpreneur:

Did you know that you already have an ebook inside you?

And you can earn thousands of dollars each month?

Even if you are a non-techie like me, you can write your ebook at the same time you write y...

How about a site directory of author events (yours included!)...that  you can join for free and contains such useful marketing info as authors bio, bibliography, public appearences, etc, etc?

Well, Joe Nassise, successfull urban fantasy writer of such novels as The Heretic and A Tear In The Sky, stumbled across one and tells us about it on the GENREALITY Blog to which he contrubutes : 

Joe Nassise 

I’m always on the lookout for new tools that can help bring my work to the right audience and...

Have you ever thought about making money on your eBook by running ads inside the eBook pages? A thought, anyway... AND a possible income stream...I'm not sure how I feel about this yet, but I will throw this concept out there with the following article from Wordpreneur by Eldon Sarte: 


We all know we can sell our ebooks. And give them away for free. And give them away for free plus get revenue for running paid advertisements within them, just like magazines — and many ezines — do. So why d...